JOSÉ is a name rooted in timeless memory—deeply Portuguese, yet universal. Many JOSÉs have shaped history, both renowned and anonymous. This project is our tribute to them all. In its Hebrew origin, JOSÉ means “he who adds,” which reflects our mission: to add value, foster meaningful connections, and elevate the relationship between producers, products, and those who appreciate them.
Jose Gourmet's focus on quality goes beyond ingredients—it includes the people, stories, and traditions behind every item. That’s why they entrusted designer Luís Mendonça to craft their visual identity from the ground up. His work brings together agility, creativity, and thoughtfulness, resulting in a rich and evolving graphic language—an extended family of illustrations that gives life and continuity to our values and vision.
Jose Gourmet's packaging tells a story. Designed with the same care as their products, it’s meant to unite and reflect the identity of their growing collection. Made from recycled materials and built to last, each package is a visual and tactile invitation. Before tasting what’s inside, one first tastes the outside. And often, the packaging continues to live on—as collector’s items and enduring symbols of value, tradition, and imagination.
