Created in 1950, Good Boy was a bet by António Jacinto Ferreira for the brand portfolio of his company Ferreira Júnior & Irmãos, Lda (a company he created for himself and his children). Four years later, with the founding of Conserveira do Sul, this and other brands began to be owned by this new company owned by António Jacinto Ferreira. 65 years after its creation, Good Boy is back. The "face" of the brand continues to be the same, that of the boy Jorge Ferreira (youngest son of António Jacinto Ferreira). There is an intrinsic theme to the entire concept of this new release, we try to recover the memories stored within each of us from our childhood times, when we all "were a Good Boy". How many of us had a yo-yo or a spinning top as our "best friend", or were an "ace" with marbles and kites? Therefore, in each of the Good Boy references we will remember an old toy or a traditional game.